DCA provides Melbourne Storm with a Single Customer View of members and fans

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DCA Data Services chosen by Melbourne Storm to provide a comprehensive marketing database containing a single customer view of all members and fans and their Omni-channel activity.

Melbourne Storm is an Australian professional rugby league team based in Melbourne with a large member and fan base. They require a single customer view of member and fan activity so they can;

  • gain a better understanding of their members and fans
  • tailor more relevant offers
  • improve response rates
  • reduce wastage
  • avoid sending multiple messages
  • increase advertising through engagement channels
  • attract new sponsors
  • commercialise their data.

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September 2015

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