DCA IncNet partner with World Business Forum, Sydney

DCA IncNet are a proud supporting partner of the World Business Forum, Sydney. Organised by WOBI the World Business Forum brings together C-Suite decision makers to learn from some of the world’s most renowned business figures. This alignment builds on DCA IncNets’ successful reputation as a technology-driven data partner that has seen the brand deliver data insights and bottom line growth for its varied client base.

Dr Martha Rogers acclaimed author, and one of the top most influential customer experience leaders, presented an insightful key note on the importance of customer trust and how many of today’s common marketing practices are not trusted. She offered strategies on both recovering trust and keeping a customer’s trust.

Martha’s counsel and insight are sought by Fortune 500 and Blue Chip executives who are trying to crack the code on customer measurement and value, trust, innovation, and the effect of emerging technologies. This complementary brand partnership represented the chance for DCA’s Group General Manager, Data Services, Martin Soley to host a luncheon of select marketing and sales leaders with Martha.

“At DCA IncNet we view data as a powerful tool for business growth and pride ourselves as a trusted data partner, It was wonderful to offer our guests insight from such an influential marketing and business leader” Soley said.

Martha made it very clear that it’s no longer what businesses say about themselves that is important, it is what customers think, and they are using technology to share their opinions. Customers are more connected than ever, and the customer experience is more important than ever. “And the truth is you can’t “ungoogle” yourself”.

June 2019

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