DCA bags Universal Magazine’s data cleansing & de-dupe job

dca_universal_datacleanse

It is exciting times for DCA as Universal Magazines is DCA’s first Subs Plus client to take advantage of Subs Plus’s additional data cleanse and de-dupe services.

The role of DCA’s Data Services team included:

  • Data auditing and establishing the quality of Universal Magazine’s database
  • Data cleansing of Universal’s entire customer database
  • Identifying duplicate records and de-duplication of Universal’s data
  • Consolidation of the duplicated records within the data, in order to create a single view for each customer
  • Providing a comprehensive report of the data cleanse and de-dupe outcomes

May 2013

Tags:

Back to News
Call Now Enquiry
  • This field is for validation purposes and should be left unchanged.