No one doubts the importance of selling magazines and newspapers via subscriptions, primarily because sales are guaranteed in advance.  But perhaps the greatest value inherent in promoting subscriptions sales is that you gain access to your customers’ information. In this area of customer relationship marketing, loyalty programs and direct one-to-one customer contact, it is essential that customer information is captured, stored and then utilised.  Staying in contact with your customers (by using DCA’s subscription fulfilment software Subs Plus) stimulates loyalty, reduces the chance of them defecting to competitor publications and allows you to make them cross selling and merchandising offers. 

DCA offers advice on how to increase your subscriber base through analysis of your customer database in terms of loyalty, prior behaviour regarding subscription offers, (future) value of subscribers and aligning marketing expense with identified value.

To visit the Subs Plus website click here.