Nirvana is used by companies that recognise the value of having quality customer data and have implemented a data quality strategy.
In particular, companies that use their database for regular communication with their customers or prospects should have a commitment to data hygiene.
DCA’s Nirvana clients range from financial institutions, insurance companies, large and small corporates, not for profit organisations, distribution companies and government departments.
The benefits of Nirvana’s capabilities are many and include:
- reduction in postage and distribution costs, through elimination of duplicate or incorrectly addressed mail (Australia Post AMAS compliant)
- reduction in annoyance level of customers through correction of incomplete or incorrect data
- assurance of correct data used in customer analysis (MIS reporting)
- reduced manual cleansing, resulting in a reduction of errors
- confidence of having accurate data for users
- data manipulation to suit varying communication and mailing formats
- higher response rates for mail outs from clean data
- reducing risks of fraud by verification of customer address details.
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