Client Industry -Small Business Magazine Publishing

Australian Anthill has distinguished itself from other business magazines by taking an irreverent and often ‘edgy’ approach to business reporting, to reflect the youthful mindset of its readers — entrepreneurs, private company investors and service providers (the three groups vital to business development).

Client requirement

Australian Anthill realised that with a growing subscriber base, they would not be able to produce a magazine of the quality they wanted, while also attending to non-core functions such as subscriber enquiries, as well the increasing amount of orders they were receiving.

DCA's solution

By talking to DCA, they found that DCA specialises in magazine subscription management through its product Subs Plus, and has a team of magazine subscription experts from which they could draw a vast amount of experience on how to increase their subscriber base.

The solution that was implemented was centred around Subs Plus, DCA’s subscription management software, combined with DCA’s customer service support (call centre, email, mail and fax processing). DCA’s customer service team provides regular monthly reports covering marketing, financials, and feedback from subscribers. The team reviews despatch reports for accuracy and anomalies and once validated they schedule the reports for automated production and distribution of the magazines.

Customer benefits

With a complete outsourced solution requiring a minimal need for intervention on an ongoing basis, Australian Anthill can now continue to grow, far more efficiently, and with a far better customer service level than ever before. The solution also provides a considerable saving in administrative and system management costs.